How to Prepare Your Salon Suite Business for the Holiday Season
The holiday season is the most profitable time of year for beauty professionals. Here's how to get your salon suite business ready on Long Island.
The holiday season is without a doubt the busiest and most profitable time of year for beauty professionals. Clients want to look their best for holiday parties, family photos, and New Year's celebrations — and they're willing to pay for it.
Here's how to make sure your salon suite business is ready to cash in.
Start taking holiday bookings now. Don't wait until December to fill your calendar. Start promoting your holiday availability in October. Post on Instagram, send a message to your regulars, and make sure your booking link is visible everywhere.
Create holiday service packages. Bundle popular services together at a slightly discounted rate to encourage clients to book more. A holiday glam package — blow out, trim, and treatment — is an easy upsell that your clients will love.
Stock up on retail. If you sell retail products from your suite, November and December are prime time. Clients want to gift their favorite hair or skin products. Make sure you're stocked before the rush.
Decorate your suite. This sounds small but it matters. A festive, warm suite creates an experience that clients remember and talk about. A little holiday decor goes a long way.
Set your holiday hours. Figure out your holiday schedule early and communicate it clearly to clients. Block off the days you're taking off and fill the rest. The more organized you are, the more you'll make.
Consider gift cards. Gift cards are one of the easiest ways to generate revenue during the holiday season — even from people who aren't your current clients. Promote them on social media and in your suite.
Make your move before the holidays if you haven't already. If you're still on booth rent or commission and thinking about going independent — now is the time. Don't give away your holiday earnings. Private suites at Meraki Creative Suites in Riverhead start at $412/week. Visit merakicreativesuites.com to book a tour today.