How to Build Your Clientele When You Go Independent as a Stylist

Going independent doesn't mean starting from scratch. Here's how to bring your clients with you and build your book at your new salon suite.

One of the biggest fears beauty professionals have when going independent is losing clients. It's a real concern — but with the right approach, most stylists find that their loyal clients follow them wherever they go.

Here's how to build and grow your clientele when you make the move to your own salon suite.

Tell your clients before you go. Don't just disappear. Let your regulars know you're moving to your own space. Most of the time, clients are excited for you — and they'll follow. A simple personal message or announcement at their next appointment goes a long way.

Use social media. Instagram and Facebook are your best friends when you go independent. Post your new space, your suite tour, your availability. People want to see where they're going before they book. Show them.

Make booking easy. When you're independent, you control how clients book with you. Use a free or low-cost booking app so clients can schedule themselves without going back and forth over text. The easier you make it, the more bookings you'll get.

Ask for referrals. Your current clients know people who need your services. Don't be afraid to ask. A simple "if you love your hair, send a friend my way" is all it takes. Word of mouth is still the most powerful marketing tool in the beauty industry.

Show up consistently online. Post at least three times a week on Instagram. Before and afters, behind-the-scenes of your suite, client results (with permission). Consistency builds trust, and trust builds a full book.

Be located somewhere accessible. This is why location matters so much when choosing your suite. At Meraki Creative Suites in Riverhead, NY, we're central to the entire East End — easy for your clients to find, easy to park, easy to come back to.

Ready to make your move? Visit merakicreativesuites.com to tour a suite.